3. The diner's moderate prices made it affordable to a wide range of customers from Weequahic High Schoolers to millionaire business entrepreneurs, and even the diner-builder himself.
  • Philip Roth, the Pulitzer Prize winning author, mentioned the Weequahic Diner by name in at least one of his Newark-locale novels. He had been a diner regular during his Weequahic High School (class of 1950) years and later while still living at home.

  • Herb Hubschman, the millionaire entrepreneur/owner of Two Guys from Harrison (later called Vornado) also lunched at the diner when in the neighborhood (a patron recalled one his visits and said "The Baumans treated him like royalty".)

  • Some downtown Newark business owners, who put in long work days in retail establishments, maintained accounts at the diner and would regularly stop off to dine and unwind on their way home after the close of their business day.

  • Mahjong groups favored the Diner as a luncheon spot, using funds accumulated from their weekly games.

  • The builder of the Diner, Sam Kullman, for many years dined at the Weequahic Diner with his family, not far from the family residence at 129 Keer Avenue, off Elizabeth Avenue.

Harold Kullman, present Kullman CEO and son of the founder, recalls that his father's diner food favorite was pot roast with noodles and gravy.